Millionaire Magazine in Singapore recently sat down with our founder Sacha Alagich to talk shop with Escape to Paradise.
We wanted you to get to know us a bit better also, and thought we could share some more details of our journey. Continuing the journey, from the early days of Sacha dreaming about starting a business, to the actual realisation that a business built on the background of aloha spirit could become a reality.
Without formal training and making many mistakes along the way, the first Escape to Paradise production run initially landed on Sacha's mums doorstep. Whilst Sacha was at work a truck arrived to Sacha's mums home, where she was living at the time, with the delivery driver asking "have you got a forklift?" which of course we didn't...so instead Sacha's mum unloaded 50 boxes by hand which started the Escape to Paradise journey. With the house filled in almost every room, floor to ceiling with bags, clutches and wallets.
The need to sell through this initial order, involved market stalls at Bondi Beach but Sacha soon realised that the selling rate of the products at a market stall on the weekend was going to take 10 years to get through the first order of stock. So Sacha decided to take the leap, quit her full time job and focus on growing the brand to show the range at trade shows and build a team of sales reps, the brand then started to grow within department store stockists and being featured in high end hotel suites in tropical locations.
Along with designing and selling beautiful product, Sacha always wanted to build a business that made a positive impact along the way. An environmentally sustainable attitude was important
"As a part of our brand we have trees planted in global reforestation areas for every product we sell online so it is nice to be giving back to the world and nature as we have had thousands of trees planted for far so it is a good reason to keep going to keep growing and keep giving back in a cycle of kindness to the earth"
Inspiration for the Escape to Paradise brand definitely came from a unique part of Sacha's background, as not many people know that Sacha was a tandem surfer, which is two people on a surfboard doing acrobatic tricks. Through this unique sport, Sacha was able to reach number 4 in the world for this sport, showing a determined spirit and through this journey inspiration for the Aloha spirit as tandem surfing is a traditional Hawaiian sport, bringing beauty into a brand that embodies this ethos.
As the brand continues to explore new opportunities, the upcoming Summer 2026 season will see the largest collection of swimwear to be launched including a range of bikinis and one piece designs.
As the brand continues to explore new collections including travel accessories and an activewear collection which is beautiful and designed to be super comfortable. Stay with us and we hope you enjoy the journey with Escape to Paradise
